Pop Culture Group share spikes 47% after new investment strategy

Pop Culture Group Co. Ltd. (NASDAQ: CPOP) shares were volatile on Wednesday after the China-based entertainment company announced its plans to venture into cryptocurrencies.

The shares opened sharply higher at $2.10 and briefly peaked at an intraday high of $2.13, up 47% from the previous day's close, before selling back down throughout the day and settling at $1.62, still up 12.5%.

In early Thursday pre-market trading, shares tanked 12.35% to $1.42, reclaiming some of the previous day's gains.

The catalyst was the company's announcement of a purchase of 300 Bitcoin for approximately $33 million, to seed a "diverse cryptocurrency fund pool."

The fund will include Bitcoin and Ethereum (ETH/USD), Hyperbot (BOT), and other digital assets associated with Web3, as per the press release.

Pop Culture characterized the move as an early strategy pivot. Chief Executive Officer Huang Zhuoqin stated the effort will pursue "promising cryptocurrencies" in the Web3 pan-entertainment sector and support projects with "high growth potential."The Ethereum (ETH) stock is seen in this photo illustration in Brussels, Belgium,

Building a Web3 'super ecosystem'

"Our strategic cryptocurrency investment marks the beginning of a vision to build not only a pan-entertainment platform, but a global Web3 pan-entertainment super ecosystem," Huang said.

The move puts Pop Culture in the ranks of an increasing number of smaller-cap companies seeking crypto exposure as a growth lever and endeavors to mitigate the volatility that such bets can incur on their stocks.

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Pop Culture has proven to be an unexpected market outperformer in 2025.  Even with a pre-market dip in Thursday's action, shares are up 179% in the past six months. The recent moves reinforce both investor excitement in somewhat ridiculous crypto-linked plays and the risks associated with speculative fund launches with volatile digital assets.

The advent of crypto treasury companies

The crypto treasury company model began with Michael Saylor’s Strategy Inc. (formerly MicroStrategy) when it acquired 21,454 Bitcoin for $250 million in 2020 and created the first corporate crypto reserves. Strategy’s stock increased by over 2,280% in five years and paved the way for companies such as Metaplanet in Japan.

Related: What is Bitcoin mining? Explained

The model itself has now reached Ethereum, with BitMine Immersion Technologies holding a little over 2 million ETH, worth approximately $9.11 billion at the time of writing.

Story Continues

And we’ve even seen markets get increasingly volatile, with companies such as Eightco Holdings shocking markets with its treasury of Worldcoin and triggering a 3000% jump in the company’s stock price on the same day.

Treasury companies now have credibility in utilizing crypto as a strategic reserve capital and leveraging share prices, ranging from Bitcoin’s "digital gold" to Ethereum's utility and various altcoin experiments.

This story was originally reported by TheStreet on Sep 11, 2025, where it first appeared in the MARKETS section. Add TheStreet as a Preferred Source by clicking here.