On Holding stock soars 20% after company raises full-year outlook, cites 'strong' momentum into holidays

On Holding (ONON) stock soared in early trading on Wednesday after the company's third quarter results topped forecasts and it raised its full-year outlook, with CEO Martin Hoffmann saying sales momentum is strong heading into the crucial holiday quarter.

"We had an amazing ... strong quarter, significantly above expectations ... [which] gives us the confidence into Q4," Hoffmann told Yahoo Finance. "We already see the results ... in the first days of November, [...] the momentum is very strong."

For fiscal year 2025, On expects net sales to be up at least 34% year over year compared to a previous forecast for a jump of at least 31%. At its Investor Day in 2023, the company forecast net sales to be greater than $4.44 billion US dollars by 2026, which implied a 26% annual growth rate. Hoffmann said the company is well ahead of that.

In the third quarter, On reported earnings per share of 0.43 Swiss francs, or $0.54, above the CHF 0.27, or $0.34, that investors were looking for, according to Bloomberg data. Revenue came in at CHF 794.4 million, or $993 million, above the CHF 767.5 million, or around $960 million, that the Street was looking for.

On also said it expects its margins to come in above previous forecasts.

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In the third quarter, revenue growth was led by the Asia-Pacific region, where sales more than doubled in the quarter when adjusted for currency fluctuations.

Hoffmann said the Asia-Pacific growth was led by a consumer that skews "even younger" and seeks out "premium appeal" that's different from the mass market.

Meanwhile, he said the US consumer is seeking On for new categories like tennis and training sneakers, adding that it's expanding the age groups it's reaching, especially the "younger consumer" with spokespeople like Zendaya, and "filling the space by being the most premium layer in there." Its Americas sales rose 21% during the quarter.

Read more: How 'slow shopping' could help you save money this holiday season

Coming into the report, On Holding stock has declined along with the broader footwear space, falling some 35%. Rivals Nike (NKE), down 16%, and Deckers Outdoor (DECK), down 59%, have also seen shares fall this year.

Citi analyst Paul Lejuez said ahead of the report that the stock's decline can be in part attributed to "fears of a resurgent Nike and what that means for On's long-term growth trajectory."

Lejuez believes Nike's turnaround will take as long as 12-18 months to show improvement.

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Hoffmann isn't too worried about competition, either.

"We are really charting our own way ... [with] the vision to become the most premium global sportswear brand," he said.A pedestrian walks past the storefront of Swiss sportswear company On Holding AG, known as On Running, with a display of athletic shoes inside a shopping mall on Sept. 10, 2025, in Chongqing, China. (Cheng Xin/Getty Images)·Cheng Xin via Getty Images

Ahead of the results, Telsey Advisory Group's Cristina Fernández wrote in a note to clients, "We continue to view the brand as strong with very good traffic to On stores during our visits and low promotional activity across the marketplace." Hoffmann said its full price share is up year over year and here to stay.

"We are one of the only brands that ... does only full price, and the momentum and the growth that we have seen was absolutely amazing," he said

Innovation, such as the Cloudsurfer and Cloudsurfer Max, is what keeps customers willing to pay the price tag, even after prices were raised due to tariffs back in July.

Next year, it plans to introduce new sneakers, including an updated Cloud Runner and Cloud Monster, as well as bring its robotically made LightSpray sneakers to mass markets.

The company is also in the process of searching for a new CFO; Hoffmann assumed the role of sole CEO after co-CEO Marc Maurer departed earlier this year.

Brooke DiPalma is a reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at [email protected]

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