Apple tables Vision Pro sequel to pursue smart glasses: report

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Justin Sullivan

Apple (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]) has tabled its efforts to produce a follow-up to its Vision Pro headset in favor of developing a new line of smart glasses powered by artificial intelligence, according to Bloomberg.

The Cupertino company has moved staff from working on its new, lighter and cheaper Vision Pro to focus on its smart glasses, which would be similar to those offered by Meta Platforms (NASDAQ:META [https://seekingalpha.com/symbol/META]), the report [https://www.bloomberg.com/news/articles/2025-10-01/apple-shelves-vision-headset-revamp-to-prioritize-meta-like-ai-smart-glasses]said, citing people close to the issue. Apple engineers are working on at least two types of the smart glasses. One is being crafted to be paired with an iPhone and will lack its own display. This could be revealed as soon as 2026. The other version will contain a display similar to the recently released Meta Ray-Ban Display.

Apple's smart glasses are expected to utilize voice interaction and AI capabilities, the report said. It would also rely on an upgraded Siri, which is projected for a March release at the earliest. They would also feature a much lower price tag than the Vision Pro, which started at $3,499.

Meta released its Meta Ray-Ban Display smart glasses on Tuesday, Sept. 30. They start at $799 and feature the Meta Neural Band. The AI-powered glasses allow users to "interact with digital content while staying fully present in the physical world."

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