Meta to use data from AI interactions to show ads on its apps

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Meta Platforms (NASDAQ:META [https://seekingalpha.com/symbol/META]) will utilize data from user interactions made with its artificial intelligence service to show more personalized and relevant advertisements on its social media apps like Facebook and Instagram, the company said in its blog Wednesday.

"We will start personalizing content and ad recommendations on our platforms based on people’s interactions with our generative AI features," Meta said. "Soon, interactions with AIs will be another signal we use to improve people’s experience."

The company said that it will only use information, including interactions with Meta AI, from accounts that are part of the same "Accounts Center"—a place that manages connected experiences like logging in across Meta's family of apps.

Conversations with Meta AI on topics like religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, etc., will not be used to show ads, the company said.

Meta will start notifying people about the update on October 7 via in-product notifications and emails, before it goes into effect on December 16.

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