Spotify opens up audio, video ads inventory to Amazon DSP users under new tie-up

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Spotify (NYSE:SPOT [https://seekingalpha.com/symbol/SPOT]) has opened up its audio and video ads inventory to advertisers using Amazon's demand-side platform (NASDAQ:AMZN [https://seekingalpha.com/symbol/AMZN]) as part of a new partnership with the e-commerce and tech giant.

The online music streaming company said Wednesday the partnership would bring together Amazon’s "trillions" of shopping, streaming, and browsing signals and Spotify’s global audience of 696M monthly users.

“By combining Amazon’s diverse audiences and first-party signals with Spotify’s high-quality content and engaged fan base, we’re creating new and meaningful ways for advertisers to amplify their omnichannel advertising strategies by leveraging a deeper level of insights only available through Amazon DSP,” said Meredith Goldman, Director, Amazon DSP at Amazon Ads.

The company also announced the ID5 partnership and Yahoo DSP integration, among other tie-ups, and introduced new tools that are expected to help advertisers with their campaigns.

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