Crypto stock emerges as rare winner amid market crash

As global crypto markets reeled from one of the sharpest sell-offs in years, a handful of crypto stocks managed to stay in the green on Oct. 10 led by Eightco Holdings (NASDAQ: ORBS), which surged 16.6% even as Bitcoin and Ethereum sank double digits.

According to SoSoValue data, the total crypto market capitalization dropped 9.46% to $3.84 trillion, with Bitcoin (BTC) falling below $112,500 and Ether (ETH) tumbling over 12% to $3,816.

Nearly every major crypto-linked equity was in the red from Coinbase (COIN) to Marathon Digital (MARA), as Donald Trump’s 100% tariffs on China sparked panic selling, liquidating over $19 billion in positions across the market.

Related: Binance to compensate users after technical snag during $19B market crash

Rare winner

Yet, Eightco Holdings stood out as a rare winner.

Trading under the ticker ORBS, the company jumped 16.59% to $9.84 with $164 million in value traded.

Eightco, which operates in the digital commerce and blockchain infrastructure space, focuses on tokenized loyalty and retail payment systems, positioning itself as a bridge between Web2 businesses and blockchain technology.

The company has also been exploring AI integrations and data tokenization tools for e-commerce partners, themes that remain appealing to investors even amid market turmoil.

Related: What is tokenization? Explained

Why is Eightco Holdings surging?

Eightco Holdings’ stock skyrocketed after the firm unveiled a new AI authentication pilot program aimed at redefining enterprise security and digital identity verification.

Backed by major investors including Kraken, CoinFund, and Brevan Howard, the initiative positions Eightco as a potential trust layer for global AI systems.

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Launched on Sep. 11, Eightco Holdings rebranded its ticker to ORBS just after raising $270 million to fund a Worldcoin-based treasury strategy and shift toward AI-driven identity solutions.

Originally founded in 1966, the company, formerly known as Cryptyde, Inc. until its April 2023 name change, operates in e-commerce cash flow, inventory management, and custom packaging across North America and Europe.Bear market, illustration.

Crypto market stocks plunge

Crypto-linked equities mirrored the carnage in digital assets this week, with nearly all major blockchain, exchange, and Bitcoin treasury stocks closing sharply lower after Donald Trump’s 100% China tariffs rattled markets.

Here’s how the biggest names fared:

Story Continues

Coinbase (COIN) down 8.4%, hit by latency issues as trading volumes spiked. MicroStrategy (MSTR) slid 10.2%, tracking Bitcoin’s double-digit plunge. Circle (CRCL) fell 9.1%, reflecting stablecoin outflows amid panic moves. Riot Platforms (RIOT) dropped 7.8%, pressured by weakening mining margins. Marathon Digital (MARA) tumbled 9.5%, extending weekly losses past 15%. Bitfarms (BITF) dipped 0.7% despite new financing news. TeraWulf (WULF) edged down 0.6%, showing relative resilience among miners. Metaplanet off 1.8%, tracking Bitcoin treasury sector losses. WisdomTree (WT) sank 2.1%, mirroring ETF-linked weakness. Fold Holdings (FLD) lost 1.5%, joining a broad decline across BTC treasury names. DayDayCook (DDC) fell 1.6%, closing at $9.01. Abits (ABTS) marginally down 0.2% despite light trading volume.

The overall crypto stock sector dropped 5.1% in market value to $1.97 trillion, while BTC treasury firms slid 5.4% and exchange-related stocks plunged 8.4%, according to SoSoValue data.

This story was originally reported by TheStreet on Oct 11, 2025, where it first appeared in the Stock Ideas section. Add TheStreet as a Preferred Source by clicking here.

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