Abercrombie & Fitch announces a fashion partnership with the NFL

[The National Football League West Coast Office in Inglewood, CA.]

Abercrombie & Fitch (NYSE:ANF [https://seekingalpha.com/symbol/ANF]) announced on Monday a multi-year partnership with The National Football League that makes the retailer the league's first Official NFL Fashion Partner. Men’s and women’s apparel, including hoodies, sweatshirts, t-shirts, outerwear, and accessories representing all 32 NFL teams, is now available in select Abercrombie stores and online.

Building on the success since launching licensed NFL products in 2022, Abercrombie & Fitch (NYSE:ANF [https://seekingalpha.com/symbol/ANF]) said its aim is to redefine fan style through a fashion-first lens in partnership with the NFL. To celebrate the partnership, Abercrombie & Fitch (ANF [https://seekingalpha.com/symbol/ANF]) debuted a national seasonal campaign "Style Concierge" featuring players known for their personal style off the field, including Christian McCaffrey (San Francisco 49ers), Amon-Ra St. Brown (Detroit Lions), CeeDee Lamb (Dallas Cowboys), and Tee Higgins (Cincinnati Bengals).

Abercrombie & Fitch (ANF [https://seekingalpha.com/symbol/ANF]) CEO Fran Horowitz said the company is uniquely positioned for this moment where sports, fashion, and culture are converging like never before.

"By pairing athlete-led campaigns and player-designed apparel with a lifestyle assortment, Abercrombie will help blur the line between outfits worn during game day arrivals and everyday wear for both female and male fans as well as for players. In addition, Abercrombie will activate across NFL tentpole events, including select NFL international games and within its retail locations worldwide," highlighted the company.

Shares of Abercrombie & Fitch (ANF [https://seekingalpha.com/symbol/ANF]) were up 0.6% in premarket trading. The mall stock is down 34.1% on a year-to-date basis.

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