Worldly Acquires Compliance and Traceability Platform GoBlu

Sustainability data and analytics company Worldly has acquired GoBlu, creators of chemical inventory management, traceability and compliance platform The BHive.

The acquisition allows Worldly to incorporate GoBlu’s technology into its own platform, creating a foundation for a unified system that connects chemical compliance data with verified environmental performance metrics across consumer goods. Worldly said this will transform how the industry manages sustainability and supply chain risk.

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“There’s extraordinary innovation happening across the consumer goods industry, but too often in isolation,” said Scott Raskin, CEO of Worldly. “At Worldly, we see an opportunity — and have a responsibility — to connect these efforts and create a unified and centralized ecosystem that brings transparency and helps brands and manufacturers act faster and more effectively. Acquiring GoBlu and bringing The BHive into our platform is an important step toward that vision.”

With greater emphasis on and regulation of sustainability and supply chain management, brands and retailers often rely on multiple data and regulatory platforms, such as the Higg Index, to manage those aspects of their businesses. Worldly said it believes the integration of GoBlu’s The BHive with their existing environmental data infrastructure will allow the industry to better connect the chemicals they use with their effect on the environment.

The acquisition comes just weeks after Worldly introduced its suite of social and environmental measurement tools, Worldly Axion, which is currently in beta launch. The generative AI-powered risk intelligence tool combines primary datasets from Higg Index modules, along with dozens of external sources, to provide insights on water, carbon and energy, heat stress, extreme events and facility benchmarking. Worldly also mines environmental and social data from more than 40,000 consumer goods suppliers, mostly from the apparel and textile industry, to help inform the tool’s insights.

The integration of Wordly’s existing tools with GoBlu’s The BHive is designed to enable a unified view of compliance and impact at both facility and brand levels, as well as streamlined data collection that reduces reporting burdens for suppliers. The unified platform also will offer advanced analytics and AI-driven insights designed to help customers spend less time reconciling data and more time driving measurable progress.

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GoBlu launched The BHive six years ago to enable wet processing facilities and suppliers to manage, verify and report chemical usage in alignment with global frameworks such as Oeko-Tex and ZDHC.

“Joining Worldly enables GoBlu to scale our mission faster and further,” said Lars Doemer, founder and managing director of GoBlu. “Together, we’ll provide the industry with the transparency, usability and intelligence it needs to make real progress.”

Following the acquisition, GoBlu will operate as a business unit within Worldly, led by Doemer. All GoBlue employees will join Worldly’s team. The BHive platform will continue to serve existing customers with no immediate change, save the backing of Worldly’s global infrastructure and support systems. The company said deeper integration of the systems will come over time, unlocking new capabilities across customer bases.

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