European regulators have launched a fresh antitrust investigation into Google, focusing on potential anti-competitive practices related to the promotion of its own services and products.

The investigation will examine whether Google is leveraging its dominant market position to unfairly favor its own offerings, potentially disadvantaging competitors and limiting consumer choice.

Key Areas of Investigation

• Search Result Bias: Examining whether Google manipulates search results to prioritize its own services.
• Self-Preferencing: Investigating if Google gives preferential treatment to its own products in areas like shopping and travel.
• Data Usage: Assessing whether Google uses data collected from its services to gain an unfair advantage.

Potential Consequences

If found guilty of antitrust violations, Google could face substantial fines, potentially reaching billions of dollars. Regulators may also order Google to change its business practices to ensure fair competition.

This investigation adds to the growing scrutiny of Google’s market power and its impact on competition in the digital economy.