Netflix has confirmed the introduction of its ad-supported subscription plan. This new tier is designed to provide a more affordable option for viewers, while also opening up new revenue streams for the streaming giant through advertising.

Investor Reaction

The announcement was met with positive sentiment from investors, leading to a rise in Netflix’s stock price. Analysts believe the ad-supported tier could significantly expand Netflix’s subscriber base and improve its overall financial performance.

Details of the New Tier

Specific details regarding the pricing and features of the ad-supported tier are expected to be released soon. It is anticipated that the tier will include a limited number of advertisements per hour of viewing.

Strategic Implications

This move represents a significant shift in Netflix’s strategy, as the company had previously resisted the inclusion of advertising on its platform. The decision reflects the increasing competition in the streaming market and the need to cater to a wider range of consumer preferences.