Stocks retail investors love the most

[Currency trader on video call from his home office]
Alistair Berg

There has been a continued uptick in speculative trading led by retail investors, Goldman Sachs' trading desk says [https://seekingalpha.com/news/4486328-retail-traders-are-now-critical-force-in-u-s-equity-markets-goldman-sachs].

"We believe this cohort will continue to be drivers in the market, especially in the small cap and meme names, as we see mutual fund and ETF outflows, small systematic impact, and modestly risk-on institutional positioning," analysts said.

Consumer Discretionary (XLY [https://seekingalpha.com/symbol/XLY]) and Info Tech (XLK [https://seekingalpha.com/symbol/XLK]) are the favorite sectors of retail investors, with retail activity making up almost 20% of trading in XLK, followed by Communication Services (XLC [https://seekingalpha.com/symbol/XLC]) and Healthcare (XLV [https://seekingalpha.com/symbol/XLV]). Utilities (XLU [https://seekingalpha.com/symbol/XLU]) and Real Estate (XLRE [https://seekingalpha.com/symbol/XLRE]) are the least favorite sectors.

Among favored single names:

Based on the percentage of their shares traded by retail investors, the top names are:

* Keycorp (NYSE:KEY [https://seekingalpha.com/symbol/KEY]): 38.04%
* Huntington Bancshares (NASDAQ:HBAN [https://seekingalpha.com/symbol/HBAN]): 37.25%
* Ford (NYSE:F [https://seekingalpha.com/symbol/F]): 35.57%
* Regions Financial (NYSE:RF [https://seekingalpha.com/symbol/RF]): 29.61%
* Pfizer (NYSE:PFE [https://seekingalpha.com/symbol/PFE]): 28.43%
* Tesla (NASDAQ:TSLA [https://seekingalpha.com/symbol/TSLA]): 27.75%
* American Airlines (NASDAQ:AAL [https://seekingalpha.com/symbol/AAL]): 25.72%
* Organon (NYSE:OGN [https://seekingalpha.com/symbol/OGN]): 21.42%
* Advanced Micro Devices (NASDAQ:AMD [https://seekingalpha.com/symbol/AMD]): 20.56%
* Nvidia (NASDAQ:NVDA [https://seekingalpha.com/symbol/NVDA]): 19.68%

Based on the net amount bought by retail investors (buy notional minus sell notional), the top names are:

* Advanced Micro Devices (NASDAQ:AMD [https://seekingalpha.com/symbol/AMD]): $74,215,163
* Tesla (NASDAQ:TSLA [https://seekingalpha.com/symbol/TSLA]): $45,476,934
* Microsoft (NASDAQ:MSFT [https://seekingalpha.com/symbol/MSFT]): $41,135,571
* Alphabet (NASDAQ:GOOG [https://seekingalpha.com/symbol/GOOG]): $40,871,918
* Micron Technology (NASDAQ:MU [https://seekingalpha.com/symbol/MU]): $34,515,786
* Eli Lilly (NYSE:LLY [https://seekingalpha.com/symbol/LLY]): $29,980,830
* Unitedhealth (NYSE:UNH [https://seekingalpha.com/symbol/UNH]): $25,213,969
* Goldman Sachs (NYSE:GS [https://seekingalpha.com/symbol/GS]).: $24,211,110
* Apple (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]): $17,501,725
* Texas Instruments (NASDAQ:TXN [https://seekingalpha.com/symbol/TXN]): $16,674,712

MORE ON RETAIL FAVORITES

* Alphabet: Still Underestimated On All Fronts [https://seekingalpha.com/article/4814345-alphabet-still-underestimated-on-all-fronts]
* Ford: Record Revenues, Strong Balance Sheet, And An Undervalued Stock [https://seekingalpha.com/article/4814310-ford-record-revenues-strong-balance-sheet-and-an-undervalued-stock]
* Eli Lilly: Don't Bet Against This Biotech Powerhouse [https://seekingalpha.com/article/4814289-eli-lilly-dont-bet-against-this-biotech-powerhouse]
* Big Tech’s talent grab risks undermining Silicon Valley’s startup engine: WSJ [https://seekingalpha.com/news/4486326-big-tech-s-talent-grab-risks-undermining-silicon-valley-s-startup-engine-wsj]
* Key deals this week: Gildan Activewear, Western Union, Sapiens, Perplexity, Teladoc Health and more [https://seekingalpha.com/news/4486305-key-deals-this-week-gildan-activewear-western-union-sapiens-perplexity-teladoc-health-and-more]