Scott Davis leaves Noodles & Company to join Tatte Bakery & Café

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Scott Davis has left Noodles & Company, where he was chief concept officer for 16 months, to join Tatte Bakery & Cafe as its senior vice president of menu innovation, he announced on his LinkedIn profile.

Tatte is a chain of more than 45 units based in Boston and specializing in pastries, beverages, and sandwiches inspired by Israeli cuisine, founded by pastry chef Tzurit Or. Among its investors is Ron Shaich, the founder of Panera Bread, where Davis was an executive from 1987 to 2015.

A Noodles & Company spokesperson said in a statement, “On behalf of Noodles & Company: We wish Scott the best in his endeavors. Right now we are thoughtfully evaluating the best structure to support our long-term strategic direction.”

David joined Noodles & Company in June of 2024 as the fast-casual chain was in the process of trying to turn the chain around in the face of declining sales. He was hired by Drew Madsen, who was named permanent CEO in March following several months as acting CEO.

Madsen left Noodles at the end of August for personal health reasons and was replaced by Joseph Christina, the former Tijuana Flats CEO who had joined Noodles as president and chief operating officer in February.

The chain has spent the past year-and-a-half trying to improve operations with technology upgrades such as digital menu boards and more rigorous training. In March it rolled out a new menu and since then has tweaked it in response to intensifying consumer price sensitivity, including a new “Delicious Duos” combo meal, offering a small entrée and side starting at $9.95.

Earlier this month, the chain of around 450 locations hired financial services firm Piper Sandler to explore “strategic alternatives” to maximize shareholder value, including possible sale of the company, which could result in taking it private.

The chain based in Broomfield, Colo., is listed on the Nasdaq Stock Market but has twice been warned of possible delisting as its low share price of less than $1 puts it out of compliance of the exchange’s rules.

Noodles & Company has previously said it would consider a reverse stock split, in which the total number of shares is reduced, thereby increasing each one’s price, to regain compliance.

 

Contact Bret Thorn at [email protected] 

Follow him on TikTok and Instagram: @foodwriterdiary

 

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