China’s Young Consumers Set the Global Trend. What They’re Buying Now.

Published 1 month ago Neutral
China’s Young Consumers Set the Global Trend. What They’re Buying Now.
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China’s young adults are tastemakers with spending power, even in a slowing economy, says Zak Dychtwald, founder of YCG Bridgeworks. Why every company needs a strategy to compete with China.

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