Fatface to close all US stores and to focus on digital operations

Fashion chain Fatface is set to close all 23 of its stores in the US, transitioning its North American operations entirely to online.

Media reports indicate that escalating operational expenses and economic headwinds are the primary reasons for moving away from brick-and-mortar outlets.

Fatface CEO Will Crumbie was quoted by Express as saying: "While with any digital migration it can take time, this move will give us additional digital capabilities to enhance the experience for our customers and more seamlessly manage our operations."

FatFace operates a network of more than 191 stores in the UK, six in the Republic of Ireland and 20 locations in the US and Canada, alongside a robust social media presence.

In 2023, the brand was incorporated into Next.

Meanwhile, Fatface is expanding its footprint in the UK market by inaugurating three new stores, renovating seven and refreshing the facades of 28 others during 2025.

The B Corp-certified [indicating high social and environmental performance, transparency and accountability standards, verified by the non-profit network B Lab] company also plans to venture into additional international markets via its digital platform soon.

In March 2025, FatFace announced that it had improved its B Corp score from 80.4 to 89.1 following a recertification process.

"Fatface to close all US stores and to focus on digital operations" was originally created and published by Retail Insight Network, a GlobalData owned brand.

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