Helen of Troy's Hydro Flask collaborates with Arbor Snowboards

[Excited young man jumping with a snowboard]
Ljupco/iStock via Getty Images

Helen of Troy’s (NASDAQ:HELE [https://seekingalpha.com/symbol/HELE]) insulated drinkware, Hydro Flask, is partnering with Arbor Snowboards to create a line of limited-edition water bottles designed around Arbor’s new snowboard releases.

The collaboration kicks off in the fall of 2025 with an endorsement that features Red Gerard, Olympic snowboard gold medalist at the 2018 South Korean games. The “Red Pro” drinkware will be available this fall in “extremely limited supply” connecting Hydro Flask to the Red Gerard pro snowboard model.

“It's awesome to have the graphics of my first pro model 'early-release' board dropping this December, and then another version when my model officially releases in the Fall 2026. Shout out to Arbor and Hydo Flask for bringing this to life," said Red Gerard.

The first Arbor x Hydro Flask release, Rain, is available now for $44.95.

Helen of Troy is resuming its upward climb after pausing on Monday with shares in the green for six of the last seven days.

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