Oppenheimer hikes estimate for Electronic Arts’ BF6 open beta player base

Based on a more comprehensive look at data points across games of similar size and genre, Oppenheimer concludes that the open beta total player count for Battlefield 6 is close to 20M, up from the firm’s prior estimate 5M-plus. While week 1 of open beta “set a high bar for players,” week 2 “did not elevate the bar to new heights” with players’ negative feedback concentrated in one game mode, Rush. The firm, which does not believe the criticism on Rush is detrimental to the overall positive player impression thus far, has an Outperform rating and $185 price target on Electronic Arts (EA) shares.

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