Apple TV+ subscription price raised to $13 in the U.S.

[Apple Store]
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* Streaming service Apple TV+ (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]) is raising its prices by 30% in the U.S., according to a report by _Variety _on Thursday.
* The report said the service will cost $12.99 per month for U.S. customers, up $3 from $9.99.
* The prices are being hiked in the U.S. and select international markets, effective starting Aug. 21 for new customers, the report said.
* Apple justified the price hike by noting that it has launched a slew of TV shows and movies and that its service doesn’t include any ads, the report said.
* Existing Apple TV+ subscribers will see the higher prices within 30 days of their next renewal date.

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