OpenAI's Sora poses risk to creators' rights, says Hollywood talent agency CAA: report

[Hollywood Sign]
Rudy Salgado

Hollywood talent agency Creative Artists Agency said that OpenAI (OPENAI [https://seekingalpha.com/symbol/OPENAI]) is exposing artists to "significant risk" through its new AI video-generating tool Sora, Reuters reported.

"The question is, does OpenAI and its partner companies believe that humans, writers, artists, actors, directors, producers, musicians, and athletes deserve to be compensated and credited for the work they create?" said CAA said in a statement to the news agency, according to the report [https://www.reuters.com/business/media-telecom/hollywood-talent-agency-caa-says-openais-sora-poses-risk-creators-rights-2025-10-09/].

OpenAI did not immediately respond to a request for comment from Seeking Alpha.

Sora lets users create and share short AI videos which can be spun from copyrighted content and shared to social media-like streams.

Microsoft (NASDAQ:MSFT [https://seekingalpha.com/symbol/MSFT])-backed OpenAI will soon unveil controls allowing the owners of content rights to decide how their characters are used in Sora, and plans to share revenue with those who permit such use, Chief Executive Sam Altman posted on his blog on Friday.

The Los Angeles-based CAA represents thousands of actors, directors and music artists and athletes.

Disney (NYSE:DIS [https://seekingalpha.com/symbol/DIS]) has opted out of having its material appear in the app, people familiar with the matter told the news agency.

CAA said control, permission for use, and compensation were "a fundamental right" of creative workers and warned the misuse of new technologies poses "serious and harmful risks" that extended beyond the entertainment and media industries.

The agency noted that it was open to hearing OpenAI's solutions to these issues and was working with intellectual property businesses, creative guilds and unions, and legislators and policymakers to address the challenges.

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