Meta shows off its AI glasses at a pop-up store on the Las Vegas Strip

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Meta Platforms (NASDAQ:META [https://seekingalpha.com/symbol/META]) opened a high-tech retail experience in Las Vegas on Thursday called the Meta Lab pop-up. The retail store is located inside the Wynn Resorts' (WYNN [https://seekingalpha.com/symbol/WYNN]) Wynn Las Vegas property in the heart of the Strip. The 560-square-foot space is the company's first new retail site since its Burlingame, California store and Los Angeles pop-up debuted in 2024.

The pop-up store features Meta's line of AI glasses, including the Ray-Ban Meta (Gen 2), Oakley Meta (HSTN & Vanguard), and Ray-Ban Meta Display. The location will also be offering a limited number of Gen 2 Limited Edition Ray-Ban Meta Wayfarers with brown mirror gold lenses. Meta (NASDAQ:META [https://seekingalpha.com/symbol/META]) is partnering with EssilorLuxottica, the parent company of Ray-Ban and Oakley, on its AI glasses initiative.

The Las Vegas Meta Lab pop-up is part of Meta's (META [https://seekingalpha.com/symbol/META]) broader retail expansion ahead of the holiday season, which includes a 20,000-square-foot flagship store on Melrose Avenue in Los Angeles (opening October 24) and a New York City pop-up on Fifth Avenue (opening November 13).

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