Google Rolls Out AI Tools to Help Publishers Earn More

This article first appeared on GuruFocus.

Google (NASDAQ:GOOG) just made life a bit easier for digital publishers. On Thursday, the company rolled out a fresh set of AI-powered tools for Ad Manager, AdSense, and AdMob designed to cut out tedious work and help publishers earn more from their content.

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A big highlight is the new generative AI reporting tool in Ad Manager. It lets publishers quickly create customized performance reports no more sifting through endless data to see what's working. There's also a smart AI chat assistant coming to Google's ad platforms, ready to help troubleshoot issues or guide users through setup on the fly.

Google's also bringing AI to brand safety, teaching its systems to understand each publisher's unique standards and automatically block off-brand ads. Meanwhile, new features like Buyer Direct and a live-biddable CTV option aim to help publishers cash in on big live events when viewership surges.

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