Trump-linked WLFI token set to begin trading on Labor Day

[U.S. President Donald Trump Visits Scotland For Rounds Of Golf And Trade Talks]
Andrew Harnik/Getty Images News

While U.S. markets pause for Labor Day, crypto traders will get their first chance to buy and sell WLFI, a governance token tied to World Liberty Financial, a project endorsed by President Donald Trump and his family, Bloomberg News reported Sunday.

WLFI, originally created for voting on protocol upgrades, begins trading Sept. 1. Early backers, not including Donald Trump Jr. or Eric Trump, can sell only 20% of their holdings, with the rest locked. Analysts say the cap is a common tactic to limit selling pressure and support price stability.

At a pre-market price of 30 cents, WLFI’s 100 billion supply would give it a market value placing it among the 45 largest cryptocurrencies, with some investors betting it could climb into the top 20.

“By restricting early liquidity, the project reduces near-term sell pressure and keeps prices more stable,” Messari analyst Dylan Bane said to Bloomberg News.

Others see it differently: “With a low float, it’s easier to pump a price,” said trader Morten Christensen, who expects to profit quickly.

The Trump family has increasingly embraced digital assets, unveiling products from a stablecoin to Bitcoin mining ventures. Trump himself promoted World Liberty before taking office and remains linked to the firm through DT Marks DEFI, a family-controlled entity that holds 22.5 billion WLFI tokens and collected most of the proceeds from sales.

Smaller investors are weighing their exit strategies. On a WLFI Discord group, some planned to sell if prices hit 47 cents, while larger holders are waiting for $1 or more. One token holder joked that a Lamborghini might be his target purchase, while another said he plans to sell a portion for a family cruise, Bloomberg News reported.

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