Consumer discretionary businesses are levered to the highs and lows of economic cycles. This sensitive demand profile can cause discretionary stocks to plummet when macro uncertainty enters the fray, and over the past six months, the industry has shed 4.1%. This drop was disappointing since the S&P 500 climbed 5.4%.
While some companies have durable competitive advantages that enable them to grow consistently, the odds aren’t great for the ones we’re analyzing today. On that note, here are three consumer stocks we’re swiping left on.
Under Armour (UAA)
Market Cap: $2.13 billion
Founded in 1996 by a former University of Maryland football player, Under Armour (NYSE:UAA) is an apparel brand specializing in sportswear designed to improve athletic performance.
Why Do We Avoid UAA?
Constant currency revenue growth has disappointed over the past two years and shows demand was soft Projected sales decline of 2.5% over the next 12 months indicates demand will continue deteriorating Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned
Under Armour’s stock price of $5.05 implies a valuation ratio of 16.2x forward P/E. Read our free research report to see why you should think twice about including UAA in your portfolio, it’s free.
Gray Television (GTN)
Market Cap: $590.5 million
Specializing in local media coverage, Gray Television (NYSE:GTN) is a broadcast company supplying digital media to various markets in the United States.
Why Do We Pass on GTN?
Sales stagnated over the last two years and signal the need for new growth strategies Capital intensity will likely ramp up in the next year as its free cash flow margin is expected to contract by 5.3 percentage points High net-debt-to-EBITDA ratio of 5× increases the risk of forced asset sales or dilutive financing if operational performance weakens
At $5.75 per share, Gray Television trades at 0.7x forward EV-to-EBITDA. If you’re considering GTN for your portfolio, see our FREE research report to learn more.
Malibu Boats (MBUU)
Market Cap: $679.4 million
Founded in California in 1982, Malibu Boats (NASDAQ:MBUU) is a manufacturer of high-performance sports boats and luxury watercrafts.
Why Is MBUU Risky?
Performance surrounding its boats sold has lagged its peers Performance over the past five years shows each sale was less profitable, as its earnings per share fell by 17.4% annually Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned
Story Continues
Malibu Boats is trading at $34.79 per share, or 11.9x forward P/E. Dive into our free research report to see why there are better opportunities than MBUU.
Stocks We Like More
When Trump unveiled his aggressive tariff plan in April 2025, markets tanked as investors feared a full-blown trade war. But those who panicked and sold missed the subsequent rebound that’s already erased most losses.
Don’t let fear keep you from great opportunities and take a look at Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).
Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today
StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.
View Comments
3 Consumer Stocks We Keep Off Our Radar
Published 2 months ago
Aug 13, 2025 at 4:32 AM
Negative
Auto