Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall Street thinks the path for the rest of this year for his “Back to Starbucks ” plan will be anything but straight. After Starbucks reported mixed third-quarter results—which beat revenue expectations but missed on earnings per share—investor patience could wear thin if the coffee giant continues to see weak results.
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Starbucks’ CEO Scored in His First Year. Now Comes the Hard Part.
Published 2 months ago
Aug 15, 2025 at 6:00 AM
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