MySize Credits Percentil Acquisition for Q2 Revenue Bump

Fashion technology company MySize said its acquisition of Spanish secondhand fashion marketplace Percentil helped the company achieve an increase in revenue for the second quarter of 2025.

In the company’s earnings report, MySize reported a 2 percent increase in revenue year-over-year for the three months ending June 30, bringing in $2 million. But its revenue for the six months ending June 30 was down year-over-year by 30 percent to $3.5 million, which MySize attributed to a decrease in sales for its fashion and equipment e-commerce division, Orgad, due to market changes.

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Gross profit over the three-month period was up 14 percent to $1.1 million year-over-year, but down 30 percent for the six-month period to $1.5 million. MySize reported an operating loss of $586,000 for the second quarter, a 49 percent improvement from the same period in 2024. For the first two quarters combined, operating losses were $1.6 million, a 25 percent improvement over the same time last year. MySize’s cash position sits at $4.28 million as of June 30, with $2.90 million in inventory.

Percentil contributed $180,000 in revenue since its acquisition in May. And MySize said that it believes Percentil will continue to push the company forward, due to its operation in Spain and across Europe, directly in the path of the EU’s Circular Economy Action Plan and Extended Producer Responsibility for textiles. With legislation forcing brands to manage the full lifecycle of their products, including take-back, recycling and repair, the Percentil acquisition provides a ready-made platform for compliance.

“We are focused on building long-term value while delivering operational progress each quarter,” said Ronen Luzon, founder and CEO of MySize. “The EU is rewriting fashion’s rulebook. Percentil is designed to help brands comply with these new standards and unlock new opportunities for growth.”

Percentil’s platform includes AI-powered product matching, garment grading and logistics integration that Luzon said will better position MySize to take advantage of the changing circularity landscape in fashion.

“Some companies see regulation as a hurdle. We see it as the competitive advantage,” Luzon said. “In five years, we believe European fashion resale will not be a niche—it will be the infrastructure of the industry. We intend Percentil to be at the center of that infrastructure, enabling brands to comply, delight customers, and operate profitably in a circular economy.”

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MySize acquired Percentil in May for around 610,000 euros (approximately $679,000), and at the time, the company said it expected the Percentil business to generate $1.5 million in revenue during the second half of 2025. That would represent a a projected 25 percent increase to the company’s total revenue. The company said it still expects Percentil’s contributions to accelerate during the second half of this year, driven by brand partnerships and regulatory compliance demand.

MySize recently transitioned fulfillment for its Orgad division to Fulfillment by Amazon, which lowered logistics costs and improved delivery efficiency. The company said that plays directly into its three-segment strategy of SaaS sizing solutions (MySizeID and NaizFit), fashion and equipment e-commerce (Orgad) and apparel resale (Percentil). Looking forward, MySize said its triple-revenue model will allow it to create operational synergies and recurring cash flow that it will need to be successful for the remainder of this year and beyond.

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