Estee Lauder looking to sell Too Faced brand - report

[ESTĒE LAUDER store at Beijing Daxing International Airport]
Robert Way

* Estee Lauder (NYSE:EL [https://seekingalpha.com/symbol/EL]) is looking to sell its cosmetics brand Too Faced, according to an Axios Pro report. [https://www.axios.com/pro/merger-deals/2025/10/15/estee-lauder-too-faced-sale-strategic-review]
* The cosmetics giant purchased Too Faced for $1.45 billion [https://www.generalatlantic.com/media-article/estee-lauder-companies-acquire-faced-2/] in December 2016.
* Estee Lauder (NYSE:EL [https://seekingalpha.com/symbol/EL]) is to report  Q1 results on Oct. 30.  [https://www.elcompanies.com/en/investors/events-and-presentations#10-31-2025]

 

 

MORE ON ESTEE LAUDER

* Estée Lauder: A Moat That Isn't There, Still Too Pricey To Bear [https://seekingalpha.com/article/4828711-este-lauder-a-moat-that-isnt-there-still-too-pricey-to-bear]
* Estée Lauder: Concealing The Past? [https://seekingalpha.com/article/4824981-estee-lauder-concealing-past]
* The Estée Lauder Companies Inc. (EL) Presents At Barclays 18th Annual Global Consumer Staples Conference 2025 Transcript [https://seekingalpha.com/article/4819230-the-estee-lauder-companies-inc-el-presents-at-barclays-18th-annual-global-consumer-staples]
* Now is the time to load up on shares of Estée Lauder -- Goldman Sachs [https://seekingalpha.com/news/4503568-now-is-the-time-to-load-up-on-shares-of-estee-lauder]
* Estée Lauder invests in standalone stores for key fragrance brands [https://seekingalpha.com/news/4502558-estee-lauder-invests-in-standalone-stores-for-key-fragrance-brands]