Wright Flood to acquire Poulton Associates

Wright National Flood Insurance Company (Wright Flood), through its affiliate Wright National Flood Insurance Services, is set to acquire the assets of Poulton Associates.

According to Wright Flood, the acquisition is expected to bolster its position as the “largest” flood insurance provider in the US.

This deal is anticipated to conclude in November 2025, after meeting certain conditions.

Poulton Associates, based in Salt Lake City, operates the web platform CATcoverage.com and has been offering risk services since 1989.

The company offers coverage via its National Catastrophe Insurance Program (NCIP) as well as other natural catastrophe insurance products.

It works through licensed insurance agents and brokers to offer property and casualty risk placement services across all 50 US states.

Poulton Associates president Blake Poulton said: “This is an exciting day. By bringing our complementary teams together, the future of flood looks ‘Wright’.”

“Our offerings are complementary, and producers and customers stand to benefit. It’s a true win-win and we look forward to all we’ll accomplish, together, added Poulton.”

Wright Flood, a subsidiary of Brown & Brown, operating within Arrowhead Programs, offers a range of flood insurance products, including federal, excess, and private options.

The company serves 4.7 million flood policyholders.

Wright Flood CEO and chief programme advocate Patty Templeton-Jones said: “We look forward to welcoming the Poulton team.

“Our organisations share a similar culture and a dedicated focus on providing comprehensive flood insurance and related protections to policyholders.

“The combination of our teams will enable us to deliver greater value to our customers, while also increasing the number of properties covered by flood insurance.”

Arrowhead Programs, a unit of Arrowhead Intermediaries, manages a wide range of insurance programme businesses globally, in commercial, personal, and speciality insurance sectors.

Its managing general agents and underwriters offer specialised insurance solutions in partnership with companies.

Arrowhead Programs president Tom Kussurelis said: “Poulton has long been recognised as one of the top companies in the flood insurance space.

“Together, Wright Flood and Poulton will present the largest and most comprehensive flood insurance offerings in the market.

“The combined knowledge will continue to provide a critical insurance solution for policyholders facing very real flood risks and help ensure that claimants get back on their feet when they really need the help – after a loss.”

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In 2023, Wright Flood introduced FocusFlood, a residential private flood insurance product.

"Wright Flood to acquire Poulton Associates" was originally created and published by Life Insurance International, a GlobalData owned brand.

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