Yum Brands COO Skeans sells $1.81m in shares

Yum Brands (NYSE:YUM), the $41.5 billion market cap restaurant giant, saw Chief Operating Officer Tracy L. Skeans sell 12,220 shares of common stock on August 15, 2025, for approximately $1.81 million. The shares were sold at $148.24, close to the current trading price of $149.47. According to InvestingPro analysis, YUM shows GOOD financial health with generally low price volatility.

On the same day, Skeans also engaged in transactions involving the acquisition of 22,552 shares through the exercise of stock appreciation rights at $68.00, for a total value of $1,533,536. Additionally, Skeans disposed of 10,332 shares at $148.43, for a total value of $1,533,578. The company maintains a P/E ratio of 29.23 and has consistently paid dividends for 22 consecutive years, with a current yield of 1.92%.

Following these transactions, Skeans directly owns 16,181 shares and indirectly owns 5,073 shares of Yum Brands. Based on InvestingPro’s Fair Value analysis, the stock appears to be trading near its fair value. Investors can access detailed valuation metrics and 7 additional ProTips through a comprehensive Pro Research Report available on InvestingPro.

In other recent news, Yum! Brands reported its second-quarter earnings, revealing mixed performance across its popular chains. The company saw global comparable sales growth of 2%, which fell short of expectations, with Taco Bell achieving a 4% growth rate, slightly below the anticipated 5%. Despite this, Taco Bell managed to gain market share, supported by products like Crispy Chicken and Refrescas. KFC International also reported a net unit growth of 5% and same-store sales growth of 2%, which did not meet consensus estimates. Analysts have responded with varying adjustments to their ratings and price targets. TD Cowen lowered its price target to $156, citing Taco Bell’s sales performance, while UBS maintained a Buy rating with a $180 target, highlighting Taco Bell’s strength. Evercore ISI adjusted its target to $165, anticipating higher overhead expenses, and Wells Fargo reduced its target to $155 following the earnings miss. Bernstein reiterated a Market Perform rating, with a $145 price target, noting the marginal miss in expectations.

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