Bajaj Finserv announces rebrand of insurance subsidiaries

India-based Bajaj Finserv has rebranded its insurance subsidiaries, now known as Bajaj General Insurance and Bajaj Life Insurance.

The development follows the acquisition of Allianz's 26% stake in the joint ventures (JVs), previously named Bajaj Allianz General Insurance Company and Bajaj Allianz Life Insurance Company, in a transaction worth $2.8bn (Rp248.56bn).

The acquisition has received clearance from regulatory bodies such as the Registrar of Companies, the Competition Commission of India and the Insurance Regulatory and Development Authority of India (IRDAI).

In a statement, the company said: “The rebranding unveils a new identity and campaign – ‘100 per cent Bajaj. Made in India. Made for India. Made by India’ – signifying the Bajaj Group’s renewed commitment to shaping the future of insurance in India.”

Bajaj Finserv managing director and chairman Sanjiv Bajaj said: "The rebranding goes beyond a mere change of name. It brings to life Bajaj Finserv's vision of giving wings to every Indian to fulfil their aspirations while remaining financially protected.

“At the core lies our belief in building responsible businesses that are 'Made in India. Made for India. Made by India'."

In July 2025, Jio Financial Services (JFSL) partnered with Allianz Europe to form a 50:50 reinsurance JV in India.

The new enterprise aims to blend JFSL's understanding of the local market and digital infrastructure with Allianz's international reinsurance and underwriting proficiency.

It will leverage Allianz Re's and Allianz Commercial's existing portfolios in India, in addition to tapping into the company's global resources for pricing, risk selection and portfolio management expertise.

"Bajaj Finserv announces rebrand of insurance subsidiaries " was originally created and published by Life Insurance International, a GlobalData owned brand.

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