Apple eyes Siri overhaul with AI search engine to rival OpenAI - report

[Apple Store at 5th Ave in Manhattan, New York City]
ozgurdonmaz

* Apple (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]) is said to be developing an artificial intelligence-driven web search feature called _World Knowledge Answers_, expected to launch in spring 2026 as part of a major Siri overhaul, intensifying its competition with OpenAI and Perplexity AI.
* The company has also discussed eventually adding the technology to its Safari web browser and Spotlight, which is used to search from the iPhone home screen, _Bloomberg_ reported.
* The idea is to make Siri and Apple's (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]) operating systems a place where users can look up information from across the internet — in a similar fashion to ChatGPT and AI Overviews in Google Search.
* The approach will rely on large language models, or LLMs, a key technology underpinning generative AI.
* The report further added that Apple is experimenting with Google’s (NASDAQ:GOOG [https://seekingalpha.com/symbol/GOOG]) Gemini AI to power parts of the revamped Siri, while also evaluating Anthropic’s Claude and its own in-house models for various functions.

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