Instagram boss 'exploring' a separate TV app for video content - report

[Instagram, WhatsApp, Facebook and other Apps on iPhone screen]
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Instagram's (NASDAQ:META [https://seekingalpha.com/symbol/META]) top boss has hinted at building a standalone TV app in hopes of pivoting deeper into video and competing with YouTube (GOOG [https://seekingalpha.com/symbol/GOOG]) (GOOGL [https://seekingalpha.com/symbol/GOOGL]), according to a _Bloomberg _report on Thursday.

"If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too," Adam Mosseri reportedly said at the Bloomberg Screentime conference in Los Angeles. He said the company is "exploring" a TV app but added that there was nothing to announce yet.

"We’d like to figure out how to make sure that we show up in a compelling way on all the relevant devices," he said, adding that he wishes the company had looked into developing a TV app years earlier.

The report said Mosseri believes the existing vertical video content already on Instagram can work in a TV format, and he isn’t interested in licensing live sports or other exclusive content from Hollywood.

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