Apple leadership shuffle: Eddy Cue to lead health, Craig Federighi takes watchOS

[An apple store in Chengdu Downtown]
Fanliso/iStock Editorial via Getty Images

* Apple (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]) is reportedly preparing to expand the roles of some top executives in response to the pending departure of longtime Chief Operating Officer Jeff Williams.
* Services chief Eddy Cue will gain supervision over Apple’s (NASDAQ:AAPL [https://seekingalpha.com/symbol/AAPL]) health and fitness teams, while Craig Federighi, head of software engineering, will now oversee the Apple Watch operating system, _Bloomberg News_ reported.
* This move comes as the iPhone maker is preparing to launch its new Health+ subscription service in 2026, signaling a growing focus on wellness as part of its services business.
* Williams, who has steered operations since 2015, has already handed off his portfolio—including supply chain, AppleCare, and China operations—to Sabih Khan, the company’s new operating chief.

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