Netflix announces new user metric, Lemonade stock surges on earnings

Here are some of the stories Wall Street is watching on Wednesday, Nov. 5. Netflix (NFLX) announced a new user metric to help advertisers measure engagement. Meanwhile, shares of Lemonade (LMND) are surging on its third quarter results.

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Video Transcript

00:05 Speaker A

It's time for Yahoo Finance's Market Minute.

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Stocks looking to rebound from Tuesday's sell off as a private sector return to job growth last month, according to the latest ADP payrolls data.

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Netflix just announced a new user metric to provide a more comprehensive picture of engagement for advertisers.

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The metric, which Netflix calls monthly active viewers or MAVs, encompasses members who have watched at least one minute of ads on Netflix per month.

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The number is then multiplied by the estimated average number of people per household as determined from Netflix's first-party research.

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MAVs also include non-ad tier members who watch the company's live events, as those titles have ad breaks on all plans.

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And shares of Insure Lemonade surging today up more than 30% after the company beat third quarter estimates and lifted its full-year revenue outlook.

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And that's your Yahoo Finance market minute. Scan the QR code below to track the best and worst performing stocks of the session.

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